How to brief a campaign photo shoot

Before the camera comes out, decide who needs to see the work, what they need to understand, and where the images will appear.

Build a shot list for the landing page, social posts, ads, and email. Leave space for headlines and different crop ratios. Capture the product, the people behind it, and the outcome the audience wants.

After the shoot, name and organize assets by use. That makes the creative easier to launch and measure, rather than leaving a beautiful folder that never becomes a campaign.